{"id":13147,"date":"2025-09-22T12:27:22","date_gmt":"2025-09-22T10:27:22","guid":{"rendered":"https:\/\/www.ferrarifashionschool.it\/?p=13147"},"modified":"2025-10-08T11:07:50","modified_gmt":"2025-10-08T09:07:50","slug":"how-fashion-brands-tell-their-stories","status":"publish","type":"post","link":"http:\/\/63.177.148.153\/en\/how-fashion-brands-tell-their-stories\/","title":{"rendered":"How Fashion brands Tell their stories"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>Fashion brands<\/strong> don\u2019t just sell clothes \u2014 they <strong>tell stories<\/strong>. Every maison builds a <strong>unique language made of images, fashion films, social media, and advertising campaigns,<\/strong> all aimed at becoming iconic.<\/p>\n<h2>Fashion communication tools<\/h2>\n<ul>\n<li><strong>Fashion films and video campaigns<\/strong> \u2192 such as <strong>Miu Miu\u2019s <a href=\"https:\/\/www.miumiu.com\/it\/it\/womens-tales.html\" target=\"_blank\" rel=\"noopener\">Women\u2019s Tales project,<\/a><\/strong> regularly presented at the Venice Film Festival.<\/li>\n<li><strong>Fashion editorials<\/strong> \u2192 featured in major magazines like<strong> Vogue, <a href=\"https:\/\/www.dazeddigital.com\/\">Dazed<\/a>, and <a href=\"https:\/\/numero.com\/en\/\">Num\u00e9ro.<\/a><\/strong><\/li>\n<li><strong>Social media strategy<\/strong> \u2192 Instagram and <strong>TikTok<\/strong> are now the main platforms for storytelling and brand identity (see the viral approach of <strong>Diesel or Jacquemus<\/strong>).<\/li>\n<li><strong>Immersive events and runway shows<\/strong> \u2192 like <a href=\"https:\/\/www.harpersbazaar.com\/fashion\/fashion-week\/news\/a16573\/fendi-couture-show-at-trevi-fountain\/\"><strong>Fendi\u2019s<\/strong><\/a> show at the<strong> Trevi Fountain in Rome<\/strong> or<a href=\"https:\/\/wwd.com\/runway\/fall-2025\/milan\/prada\/review\/\"> <strong>Prada\u2019s<\/strong><\/a> experiential events.<\/li>\n<\/ul>\n<h2>Studying fashion communication in Milan<\/h2>\n<p>To understand and apply these strategies, specific training is essential. In Milan<a href=\"https:\/\/www.ferrarifashionschool.it\/en\/\"><strong>, Ferrari Fashion School<\/strong><\/a> offers<strong> Fashion Styling &amp; Communication programs<\/strong> that prepare students to work in agencies, editorial offices, and brand marketing teams.<\/p>\n<p><strong>Students take part in:<\/strong><\/p>\n<ul>\n<li><strong>Real projects<\/strong> \u2192 collaborations with agencies such as <strong><a href=\"https:\/\/www.acapulco.club\/\">Acapulco Club<\/a> and brands like <a href=\"https:\/\/www.goldengoose.com\/it\/it\">Golden Goose<\/a> and Bikkembergs<\/strong>.<\/li>\n<li><strong>Guest lectures<\/strong> \u2192 with industry professionals like Gianluca Borghi (CEO of 10 Corso Como),<a href=\"https:\/\/www.pollysfittingroom.com\/about\/\"> <strong>Anna Paola Vergani<\/strong><\/a> (Founder of Polly\u2019s Fitting Room), and photographer<strong> Fabio Munis<\/strong><\/li>\n<li><strong>On-set and fashion show experiences<\/strong> \u2192 to experience communication not only on a theoretical level but in practice.<\/li>\n<\/ul>\n<p>Want to see an example of creative communication? Take a look at <strong><a href=\"https:\/\/www.jacquemus.com\/it_it\">Jacquemus\u2019 campaign<\/a> or Prada\u2019s fashion films.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-f1a88f09048464e12bf86830c8d047ab.owl-carousel .owl-nav div {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-f1a88f09048464e12bf86830c8d047ab.owl-carousel .owl-nav div:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-f1a88f09048464e12bf86830c8d047ab.owl-carousel .owl-nav div:hover:after {\n  border-width: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-f1a88f09048464e12bf86830c8d047ab.owl-carousel .owl-nav div.owl-prev {\n  top: 50%;\n  transform: translateY(calc(-50% + 0px));\n  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ESPERIA 024<\/p>\n<p>Curious to find out what truly makes our end-of-year event so special?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-8f691053653c62928d1d99b05f004b4d.owl-carousel .owl-nav div {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-8f691053653c62928d1d99b05f004b4d.owl-carousel .owl-nav div:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-8f691053653c62928d1d99b05f004b4d.owl-carousel .owl-nav div:hover:after {\n  border-width: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-8f691053653c62928d1d99b05f004b4d.owl-carousel .owl-nav div.owl-prev {\n  top: 50%;\n  transform: 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src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201331%201331&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4674-1-1331x1331.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4674-1-1331x1331.jpg 1331w\" loading=\"eager\" style=\"--ratio: 1331 \/ 1331\" sizes=\"(max-width: 1331px) 100vw, 1331px\" alt=\"ESPERIA 024\" width=\"1331\" height=\"1331\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12226\" data-date=\"2025-05-22T15:13:37+02:00\" data-name=\"DSC_4851\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4851-scaled.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1703\" data-large_image_height=\"2560\" data-dt-img-description=\"\" title=\"DSC_4851\"><img 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data-large_image_height=\"2000\" data-dt-img-description=\"\" title=\"DSC_4766 (2)\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201331%201331&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4766-2-1331x1331.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4766-2-1331x1331.jpg 1331w\" loading=\"eager\" style=\"--ratio: 1331 \/ 1331\" sizes=\"(max-width: 1331px) 100vw, 1331px\" alt=\"ESPERIA 024\" width=\"1331\" height=\"1331\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12222\" data-date=\"2025-05-22T15:13:34+02:00\" data-name=\"DSC_4315 (3)\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4315-3.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1331\" data-large_image_height=\"2000\" data-dt-img-description=\"\" title=\"DSC_4315 (3)\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201331%201331&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4315-3-1331x1331.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4315-3-1331x1331.jpg 1331w\" loading=\"eager\" style=\"--ratio: 1331 \/ 1331\" sizes=\"(max-width: 1331px) 100vw, 1331px\" alt=\"ESPERIA 024\" width=\"1331\" height=\"1331\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12220\" data-date=\"2025-05-22T15:13:28+02:00\" data-name=\"IMG_3266\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/IMG_3266-scaled.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1706\" data-large_image_height=\"2560\" data-dt-img-description=\"\" title=\"IMG_3266\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201706%201706&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/IMG_3266-scaled-1706x1706.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/IMG_3266-scaled-1706x1706.jpg 1706w\" loading=\"eager\" style=\"--ratio: 1706 \/ 1706\" sizes=\"(max-width: 1706px) 100vw, 1706px\" alt=\"ESPERIA 024\" width=\"1706\" height=\"1706\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12218\" data-date=\"2025-05-22T15:13:26+02:00\" data-name=\"DSC_4730 copy\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/themes\/dt-the7\/images\/noimage.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"0\" data-large_image_height=\"0\" data-dt-img-description=\"\" title=\"DSC_4730 copy\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20700%20700&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/themes\/dt-the7\/images\/noimage.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/themes\/dt-the7\/images\/noimage.jpg 700w\" loading=\"eager\" style=\"--ratio: 700 \/ 700\" sizes=\"(max-width: 700px) 100vw, 700px\" alt=\"ESPERIA 024\" width=\"700\" height=\"700\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12216\" data-date=\"2025-05-22T15:13:21+02:00\" data-name=\"DSC_4387 (3)\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4387-3.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1331\" data-large_image_height=\"2000\" data-dt-img-description=\"\" title=\"DSC_4387 (3)\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201331%201331&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4387-3-1331x1331.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4387-3-1331x1331.jpg 1331w\" loading=\"eager\" style=\"--ratio: 1331 \/ 1331\" sizes=\"(max-width: 1331px) 100vw, 1331px\" alt=\"ESPERIA 024\" width=\"1331\" height=\"1331\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12214\" data-date=\"2025-05-22T15:13:14+02:00\" data-name=\"DSC_4847\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4847-scaled.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1703\" data-large_image_height=\"2560\" data-dt-img-description=\"\" title=\"DSC_4847\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201703%201703&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4847-scaled-1703x1703.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4847-scaled-1703x1703.jpg 1703w\" loading=\"eager\" style=\"--ratio: 1703 \/ 1703\" sizes=\"(max-width: 1703px) 100vw, 1703px\" alt=\"ESPERIA 024\" width=\"1703\" height=\"1703\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"12212\" data-date=\"2025-05-22T15:13:12+02:00\" data-name=\"DSC_4669 copia (1)\"><figure class=\"post\"><a href=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4669-copia-1.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1331\" data-large_image_height=\"2000\" data-dt-img-description=\"\" title=\"DSC_4669 copia (1)\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201331%201331&#39;%2F%3E\" data-src=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4669-copia-1-1331x1331.jpg\" data-srcset=\"http:\/\/63.177.148.153\/wp-content\/uploads\/2025\/05\/DSC_4669-copia-1-1331x1331.jpg 1331w\" loading=\"eager\" style=\"--ratio: 1331 \/ 1331\" sizes=\"(max-width: 1331px) 100vw, 1331px\" alt=\"ESPERIA 024\" width=\"1331\" height=\"1331\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]Watch the video of the <strong>2024 Fashion Show, ESPERIA 024<\/strong>: a journey through the Fashion Show and Showcase created by our students, featuring collections, performances, and research projects.<br \/>\nA concentrated dose of creativity, vision, and experimentation.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Esperia 024 Fashion show\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qIjMkGlN9Pw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Fashion brands don\u2019t just sell clothes \u2014 they tell stories. Every maison builds a unique language made of images, fashion films, social media, and advertising campaigns, all aimed at becoming iconic. Fashion communication tools Fashion films and video campaigns \u2192 such as Miu Miu\u2019s Women\u2019s Tales project, regularly presented at the Venice Film Festival. Fashion&hellip;<\/p>\n","protected":false},"author":12,"featured_media":13149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[67,83,85],"class_list":{"0":"post-13147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventi-en","8":"tag-ferrarifashionschool","9":"tag-moda-en","10":"tag-workshop-en","11":"category-52","12":"description-off"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How fashion brands tell their story: communication strategies<\/title>\n<meta name=\"description\" content=\"Discover how fashion brands communicate through fashion films, social media, and runway shows. Storytelling strategies and training in Milan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferrarifashionschool.it\/en\/how-fashion-brands-tell-their-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How fashion brands tell their story: communication strategies\" \/>\n<meta property=\"og:description\" content=\"Discover how fashion brands communicate through fashion films, social media, and runway shows. Storytelling strategies and training in Milan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferrarifashionschool.it\/en\/how-fashion-brands-tell-their-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrari Fashion School\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T10:27:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T09:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ferrarifashionschool.it\/wp-content\/uploads\/2025\/09\/FFS-Show-Case-Chiara-SavinI-27.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Elena D&#039;Arcais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena D'Arcais\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How fashion brands tell their story: communication strategies","description":"Discover how fashion brands communicate through fashion films, social media, and runway shows. 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