New Store<\/span><\/strong><\/h2>\nNamed “New Store,” the pop-up introduced a completely revolutionary mode of interaction: visitors were invited to contribute not just their hair, but also their ideas and time, thus becoming co-creators of a final product that represents a new value economy. This approach allowed for direct experimentation with sustainable practices in the fashion sector on the ground.<\/p>\n
One of the most innovative aspects of the workshop was the collaboration with South Korean artist Woo Jin Joo, who led the participants in creating a fabric made entirely of human hair. This project challenged the prejudices and the sense of disgust often associated with such materials, and it also showcased the aesthetic and practical potential of hair as a sustainable resource.<\/p>\n