Where fashion, art and culture collide, new perspectives emerge. Ferrari Fashion School welcomes Ludovica Ligresti as Fashion & Luxury Industry Advisor and launches a new Masterclass series featuring influential voices reshaping the industry. First up: Pietro Terzini, the contemporary artist challenging the boundaries between art, fashion and luxury.
Ludovica Ligresti: Connecting Fashion Education with the Industry
Already a lecturer at Ferrari Fashion School, Ludovica Ligresti takes on the role of Fashion & Luxury Industry Advisor, strengthening the connection between fashion education and industry through a new Masterclass Series featuring leading voices from fashion, art, luxury and contemporary culture.
“I believe education becomes truly powerful when it creates meaningful connections with the professional world. Through this new Masterclass Series, my goal is to bring students closer to the people, experiences and perspectives shaping the fashion and luxury industries today, encouraging curiosity, open dialogue and a stronger connection between the next generation and the industry.” states Ludovica Ligresti.
A strategic business advisor, entrepreneur and lecturer with over a decade of experience across fashion, beauty and luxury, Ludovica Ligresti specialises in brand strategy, business development, digital PR, celebrity partnerships and experiential marketing.
Her professional background combines entrepreneurship, strategic advisory and higher education, alongside collaborations with international brands including Chanel, Ralph Lauren and Philipp Plein.
She is also the host of Forbes Style Talks, a podcast produced by Forbes Italia exploring the business strategies, entrepreneurial visions and decisions shaping the fashion and beauty industries.
Her expertise reflects a fundamental transformation in the luxury sector: brands are increasingly defined by their ability to create cultural relevance, build communities and establish meaningful relationships with contemporary audiences.
As Fashion & Luxury Industry Advisor, Ligresti will contribute to expanding Ferrari Fashion School’s professional network and creating new opportunities for students to engage directly with industry leaders.
A central element of her role will be the curation of the Fashion & Luxury Masterclass Series, bringing entrepreneurs, creative visionaries and influential personalities into conversation with the School’s international student community.
Fashion & Luxury Masterclasses: Beyond Traditional Industry Boundaries
What does it mean to work in fashion and luxury today? How are creative careers evolving? And why are art, music, digital culture and subcultures becoming increasingly influential in shaping the identity of luxury brands?
These are some of the questions at the heart of Ferrari Fashion School‘s new Masterclass series, open to all Students and Alumni.
Curated by Ludovica Ligresti, the initiative will explore the changing dynamics of the fashion and luxury industries through conversations with individuals whose work challenges established categories and introduces new ways of thinking about creativity, communication and business.
Rather than focusing exclusively on traditional professional roles, the Masterclasses will examine the intersections between fashion, contemporary art, design, technology, popular culture and emerging creative communities.
The aim is to offer students an informed and critical perspective on the industry, encouraging them to understand not only how fashion operates, but also how its cultural and commercial landscape is being transformed.
Pietro Terzini: When Contemporary Art Meets Fashion and Luxury
The first guest of the series is Pietro Terzini, an Italian contemporary artist whose distinctive visual language has attracted the attention of some of the world’s most recognisable fashion and luxury brands.
Based in Milan, Terzini has developed an artistic practice that moves between conceptual art, graphic design, digital communication, street art and fashion.
His work is instantly recognisable: provocative statements, ironic observations, unexpected wordplay and references to luxury logos and consumer culture transform familiar visual codes into contemporary artistic expressions.
Behind their apparent simplicity, his works explore themes such as love, identity, consumerism, social media and the contradictions of contemporary society.
Terzini’s approach demonstrates how artistic expression can engage with the visual identity of a brand while simultaneously questioning its meaning, values and cultural influence.
His creative language has successfully moved beyond galleries and digital platforms, entering fashion collections, retail environments, public installations and international brand collaborations.
From Architecture and Digital Marketing to Contemporary Art
Pietro Terzini’s professional journey is anything but conventional.
After studying architecture and pursuing further education in marketing, he began working in the digital fashion industry. At the same time, he continued experimenting with artistic expression, eventually developing a distinctive practice based on text, irony and the reinterpretation of luxury packaging and visual symbols.
Social media played a crucial role in bringing his work to a wider audience, allowing him to develop a recognisable artistic identity outside conventional institutional channels.
What began as an independent creative exploration gradually evolved into an international career spanning contemporary art, fashion collaborations and large-scale installations.
His trajectory illustrates an increasingly important reality for emerging creative professionals: careers in fashion and luxury are rarely linear, and the ability to combine different disciplines can become a powerful competitive advantage.
Collaborations with Stella McCartney, Tiffany & Co., Moncler and MAX&Co.
Terzini’s work has attracted the attention of major international fashion and luxury houses, leading to collaborations with brands including Stella McCartney, Tiffany & Co., Moncler, Valentino, Tod’s, Nike and MAX&Co.
His projects demonstrate the different ways in which contemporary art can interact with fashion, design and luxury branding.
For Stella McCartney, he developed a creative retail installation in Milan, bringing his distinctive visual language into the physical environment of a luxury fashion house.
In 2023, he created a large-scale artistic intervention commissioned by Tiffany & Co. on the scaffolding of Milan’s Duomo, transforming an iconic architectural setting into a contemporary communication platform.
His collaboration with MAX&Co., Here We Go Again, explores the influence of early-2000s hip-hop, basketball and American streetwear, translating the aesthetics of youth culture into a contemporary fashion collection.
These collaborations reveal a broader shift in the luxury industry: brands increasingly engage with artists not simply to decorate products, but to introduce new cultural perspectives, reach different communities and create narratives that extend beyond traditional advertising.
Fashion, Art and Subcultures: A Conversation About the Future of Creativity
The inaugural masterclass will feature a conversation with Pietro Terzini, moderated by Ludovica Ligresti, exploring the evolution of fashion and luxury through the lens of contemporary culture.
The conversation will explore the increasingly fluid boundaries between creative disciplines and the ways fashion and luxury brands engage with contemporary art, music, streetwear and emerging subcultures.
Terzini will also share insights into his personal and professional journey, reflecting on how he developed his artistic identity, transformed independent creative experimentation into professional opportunities and established collaborations with major international brands.
His experience will provide an opportunity to discuss some of the questions facing the next generation of fashion professionals:
- How can emerging creatives develop a distinctive identity in an increasingly crowded visual landscape?
- What makes an artistic collaboration genuinely relevant to a fashion or luxury brand?
- How do underground cultures influence mainstream fashion and luxury?
- What role do social media and digital communities play in establishing creative credibility?
The conversation will encourage students to reflect on the importance of curiosity, experimentation, cultural awareness and the ability to challenge established professional boundaries.
Preparing Students for an Industry That Is Constantly Reinventing Itself
The launch of the Fashion & Luxury Masterclasses reflects Ferrari Fashion School’s educational philosophy: fashion education must combine technical and professional expertise with a broader understanding of culture, society and the forces transforming the creative industries.
Based in Milan, one of the world’s leading fashion and design capitals, Ferrari Fashion School integrates academic learning with industry collaborations, live projects and direct interaction with professionals.
Through the contribution of Ludovica Ligresti and the perspectives of guests such as Pietro Terzini, the School aims to create opportunities for students to engage critically with the contemporary fashion system and discover the diversity of professional paths available to them.
